Making Waves: Seaglimmers™ Debuts a Whimsical, New World of Mermaid Play

Cimmikids LLC will unveil its first original brand, Seaglimmers™, at the ABC Kids Expo this May.

CARPINTERIA, Calif. — April 15, 2026 —
Cimmikids LLC, a family-founded, parent-led toy company, will debut its first original brand, Seaglimmers™, at the ABC Kids Expo this May. Created by a toy designer and mom, the brand introduces a whimsical line of mermaid plush dolls and dress-up play that blends imaginative storytelling with environmental responsibility—bringing fresh color and sparkle to the eco-conscious toy space.

At the heart of Seaglimmers™ is a colorful pod of mermaid families who rescue baby sea animals from plastic pollution, encouraging nurturing role-play through storytelling and adventure. Drawing on decades of experience designing for iconic brands like Hannah Montana, Baby Alive, My Little Pony, and Cabbage Patch Kids, Cimmikids aims to infuse newness into sustainable toys by combining an eco-conscious company mindset with the softness, sparkle, and color-saturated charm that kids adore. As part of this mission, the company proudly partners with 1% for the Planet, supporting ocean conservation initiatives including beach cleanups.

The full Fall 2026 collection features plush mermaid dolls made from GRS-certified recycled fabrics and offered in three inclusive skin tones, along with innovative mermaid dress-up, paired board books, and packaging created entirely from recycled paper materials. The company is committed to eliminating plastic from all packaging and hang tags, reinforcing its mission to reduce waste across the product lifecycle.

Standout innovations include nurturing mama mermaids with a patented breastfeeding feature—an industry-first design reflecting real-life caregiving—as well as papa mermaids who carry and care for baby mermaid dolls, encouraging inclusive, modern play.

The brand will debut at the ABC Kids Expo as it begins building relationships with retail partners ahead of its full Fall 2026 launch. A limited first production run, featuring a drop of Mama Glimmer breastfeeding dolls and Glimmer Wraps mermaid dress-up, will be available on seaglimmers.com in May, with preorders opening for the broader collection. Fun storytelling and mermaid-themed content for kids will also roll out on the brand’s YouTube channel, Seaglimmers Cove, in Summer 2026.

About Cimmikids LLC

Cimmikids was founded in 2026 by toy designer Cimmi Cumes and artist Paul Cumes. Together, they created Seaglimmers™ as a reflection of their shared love for the sea and belief that play can foster both emotional connection and real-world impact.

“We believe play is one of the most magical ways to inspire children to love nature,” said Cimmi Cumes. “With Seaglimmers™, we’re blending dress-up, storytelling, and doll play to encourage kids to care for our planet.”

Cimmikids LLC will showcase Seaglimmers™ at the ABC Kids Expo this May, with a consumer launch planned for Fall 2026 via direct-to-consumer and specialty retail partners.